Spark Creativity


Spark Creativity is a social design campaign installed in Vermillion, South Dakota. A series of six street signs are installed in the city. Each sign includes iconography of a subject related to the specific area in which it was located. For example, the "Fresh Meat" sign is located outside the freshman dormitory. The goal of this project is to simply generate curiosity. With the notion that curiosity is the seed of creativity, it is fair to say that everyone holds the capacity to be creative.